Mel
Owner
Hello Lovely!
I’m Mel—a curl-focused stylist with over two decades of experience, based in the Cedar Valley. I specialize in helping clients embrace and love their natural texture through personalized, inclusive hair care. My diverse background—born in El Salvador and raised in Iowa—shapes everything I do, from celebrating individuality to creating a welcoming space for all.
Since 2002, I’ve combined creativity, education, and leadership to serve clients and mentor rising professionals. With a degree in business from the University of Northern Iowa and continued advanced training, I bring both artistry and strategy to the salon experience.
Beyond the chair, my mission is to empower beauty professionals to grow thriving careers—so successful they can one day lead at Trends or open their own salons. I believe there’s enough business for everyone, and we rise by lifting each other.
My husband, Ryan, and I love raising our two boys here in the Cedar Valley. When I’m not doing hair, I’m with my family, volunteering, or curled up with a good book—or deep in a conversation about one. I’d love to welcome you into my chair—check out the service menu and let’s begin your curl journey.
LeeAnn
Founder
I'm honored to introduce myself. My name is LeeAnn Rousselow. People would characterize me as high energy and outgoing with an enthusiastic passion for life. I started my career in 1984 at an upscale salon called City Looks. I was employed there for 12 years. In 1996 I co-founded Trends Salon. It was one of the best decisions of my life. Yes! I've been in the industry for a long time. Don't let that distract you. I'm just as passionate today as the day I started. I've attended many classes and workshops throughout my career and continue to educate myself on current Trends. I've become a huge fan of Twitter and TikTok. I love making women look and feel beautiful. I've been asked what my specialty is and honestly, I have to say "you". I feel everyone is uniquely beautiful with different needs. I work with all hair types and lengths. My styles differ from classic to trendy. I take into account my client's entire head shape, texture, and density. This has been a key factor in my success as a stylist. I also enjoy creating shiny beautiful colors, highlights, and lowlights. I'm detailed and my clients leave looking and feeling their best. It always makes my heart smile when they tell me about the all compliments they receive. My average client ranges in age from 50-75. I look forward to working with you. Yes! I love my job!
Sandy
Founder
Hi Friends!
Welcome to Trends! I love Jesus, my family, and my clients. I helped to found Trends in 1996 and can't imagine working anywhere else! I love this place. I consider myself blessed to be able to do a job I love for over 35 years and I plan on working for many more! I find great joy in swapping stories, big laughs and recipes with my clients, who I consider my friends.
I specialize in natural-looking colors, especially hiding those pesky grey hairs that tend to sneak up on you. If you are a silver-haired fox , or a lady who is thinking about transitioning to a more naturally grey look. I am the stylist for you. My personal hairstyle is long-oh do I love a messy bun!!!- But I really enjoy doing signature short looks as well. I like to create a style that suits the individual through shape and color. Each individual's hair is different due to texture, density, length and growth patterns, so we need to find what works for you. I would love the opportunity to help find you that natural look.
Staci
Stylist
Hi Everyone!
I have been a stylist in the Cedar Valley for almost 20 years! My approach is honest and bold. It is important to listen and consider your wants, needs and concerns before determining what will work best for you. I encourage my clients to keep an open mind while I help them achieve their goals and best look.
I specialize in women's hair coloring, such as grey coverage, major color shifts and balayage. Haircuts and facial waxing are two other services I offer. Communication is key to a successful visit with me, I want you to love your hair. Be open and honest with what you like and and I will be honest with you in the time and process it will take to get your hair the way you want it. I am available Monday-Thursday 9am to 1pm. I am excepting new clients! To get a hold of me head to our "book now'" page.
-Staci Meyer
specializing in keeping it real 😜
Ismeta
Stylist & Barber
Hi, I’m Ismeta—but most people call me Ipa. I’m a licensed barber and stylist with over 12 years of experience in men’s grooming, women’s cuts, and color.
I specialize in clean fades and barbering services, I am also talented in color services.
I’ve had the joy of working alongside Mel since I graduated from beauty school, and Trends Salon has truly become my salon home. I value honesty, loyalty, and getting straight to the point—so when you sit in my chair, you can expect a no-nonsense approach, solid results, and consistent care.
I currently work part-time to focus on raising my son—family is everything to me. This balance allows me to give my full attention to each guest while still being present at home.
Whether you're coming in for a quick clean-up or a full transformation, I’ll make sure you leave feeling confident and looking your best.
SJ
Esthetician & Creator of the Sugar Studio
Hey Sunshine!
Welcome to my treatment room! I’m Sadie-Jane, but you can call me SJ. I was born and raised in the Cedar Valley, and now I’m here, raising my own family in this amazing community.
In today’s world of Instagram and social media, we’re often comparing ourselves, but my treatment room is a safe space where everyone can feel comfortable, confident, and authentic. Here, it’s all about you – no judgment, just support for all genders, ethnicities, and sexualities. My goal is for each client to leave feeling refreshed, confident, and beautiful in their own skin.
I earned my esthetics license in early 2023, but my learning didn’t stop there. I’m constantly taking classes to up-level my skills, ensuring that my clients get beautiful, lasting results. I’m all about staying on top of the latest techniques, so you can trust that I’m bringing you the best!
I believe in sharing my knowledge with my clients. From the moment you book a service, I’m here to guide you, explaining the what, when, why, and how of each treatment. Every service is tailored to your needs, and I’ll walk you through the best care practices between visits, so you’re always set for success.
When I’m not at Trends, I’m usually in the kitchen trying out new recipes or enjoying the outdoors with my three fur babies. You might find me at the dog park or relaxing with a good book while they play.
Curious to know more? Take a look at my service menu and see what fits your beauty routine. For a personalized approach, feel free to email me at sadiejanetallen@gmail.com or book a free consultation – I’d love to help you feel your best!
Kayla
Pro Stylist
Well Hello there you spicy little chili!
I’m Kayla, and I’m excited to introduce you to the wonderful team here.
A bit about me—I’m a dedicated family person, living on a small hobby farm just outside Fairbank, Iowa. When I’m not in the salon, you’ll likely find me camping, tending to our animals and garden, or cheering on my kids at their sports events. Warm summer days are especially cherished, and I love spending them boating with family and friends.
As a cosmetologist, I specialize in helping women get ready for big events in their lives, such as wedding or prom styes. I also am talented in rich vibrant hair color as well as keeping my blonde clients hair healthy, light, bright and shiny . You see, my goal is to bring out the beauty in every client.
You feeling welcomed and valued while in my chair. is my number one priority. During our visit, we’ll chat about your hair likes and dislikes, and I’ll share tips and knowledge to help you achieve your hair goals. I encourage you to bring inspiration photos so we can be on the same page, working together to create a look you’ll love.
I can hardly wait to meet and share with you our team and cozy environment here at Trends.
Katie
Stylist
Hello Beauties!
I'm Katie, and I'm thrilled to be part of the Trends team! Born and raised in Waterloo, Iowa, I graduated from LaJames International College in 2011 as a cosmetologist and expanded my beauty services by completing esthetics in 2022. Additionally, I hold a Health & Beauty Management degree from Iowa Central Community College.
With over 13 years in the beauty industry, I'm excited to bring my passion and expertise to Trends and help my clients look and feel their best. I specialize in box braids, locs, and natural haircare for ethnic hair, providing tailored services that enhance and celebrate natural beauty. My goal is to use my education, talent, and practical skills to deliver exceptional care and service to all my clients.
When I'm not perfecting my craft as a beauty professional, I enjoy spending quality time with my five beautiful children and listening to music. I also prioritize self-care through meditation and spending time in nature to stay mentally and spiritually well. I strongly believe that when you look good, you feel good, and I'm here to ensure that everyone who sits in my chair leaves feeling fantastic!
Emily Lothchomphou
Master Stylist and Trainer.
Hi, I’m Emily!
With over 26 years of experience behind the chair, I specialize in dimensional color and precision haircuts, with a special love for short styles like pixies. Whether you’re looking for a bold transformation or a subtle refresh, I’m here to help you feel confident and completely yourself.
As the lead trainer at Trends Salon, I’m passionate about education and staying ahead of trends—bringing a big city vibe to the heart of the Cedar Valley. I believe every client deserves to feel seen, understood, and cared for, and I strive to create that kind of experience with every visit.
Clients often describe me as kind, intelligent, and attentive. I take pride in tailoring each service to your lifestyle and helping you maintain your look between appointments.
It’s been such a joy to be part of the Trends team. I’ve found not only a salon home but a community that truly supports one another—and I can’t wait to welcome you in!
Stephanie Peterson Reiki Master
Hello!
I am Stephanie, a Reiki Master and owner of Soul Water Reiki. I’ve been practicing since early 2022 and am so excited to now bring Reiki to you, here at Trends!
With over 22 years of experience in healthcare, I’ve received extensive training on privacy, compassion, diversity, inclusion and safety. Like so many working through a pandemic brought a lot of emotional heaviness into my life and experiencing deep grief, I found myself in a dark place. That’s when I discovered Reiki. Reiki completely transformed my life. I found my light again and it opened my eyes to how I can help others in a much deeper way.
Outside of my Reiki practice, I love spending time with my family, laughing until it hurts, and embracing all the silly, weird moments life brings. I’m a proud mom, music lover, and a kayak beginner. I finds peace near the water and joy in everyday connections. These pieces of who I am fill my cup, so I can keep showing up intentionally, with care, and light for the people around me
During a Reiki session you’ll enter a calm and safe space, where you can lay back and get comfy and let go of the daily stresses. I’ll gentle place my hands either lightly on or above your body and help move out stagnant energy and restore your natural energetic flow. As your body shift out of “fight or flight” mode, it can begin to focus on rest, clarity, creativity, and healing yourself.
Reiki is supportive for anyone open to receiving it! Especially helpful for those experiencing stress, burnout, side effects from treatments, grief, anxiety, depression and so much more. Reiki is not a replacement for medical care but can be very complementary to your over all wellness needs.
Ready to relax and reset so you can live your best life? Check out my services and book a session! If you have any questions don’t hesitate to ask, soulwaterreiki@gmail.com and check out my socials and my website www.soulwaterreiki.com
Can’t wait to meet you!