Mel
Owner
Hello Lovely!
As a dedicated hairstylist, my passion revolves around helping clients fully embrace and love their curls. With a focus on inclusivity and diversity, I've built my craft around celebrating the unique beauty of every individual who sits in my chair. Based in the vibrant Cedar Valley, my reach extends beyond state lines, welcoming clients from neighboring areas who seek out my expertise.
My journey into the world of haircare is deeply rooted in my upbringing and values instilled by my family. Born in El Salvador and raised by a loving Caucasian family in Iowa, I embody the fusion of diverse backgrounds and the power of inclusivity. It's this rich tapestry of experiences that fuels my commitment to creating a salon environment where everyone feels valued, understood, and respected.
Driven by a thirst for knowledge, I continuously expand my expertise through annual academy attendance and hold a bachelor's degree in business administration. This blend of art and business allows me to celebrate the beauty in each of my clients and I get to mentor and empower others within my industry.
What sets me apart is my unwavering dedication to fostering connections and celebrating diversity. As a person of color raised in a traditional Caucasian family, I intimately understand the importance of acknowledging and honoring our differences. My mission extends beyond the salon walls as I work tirelessly to create a space where diversity is not only embraced but celebrated.
When I'm not behind the chair, you'll find me immersed in a good book or engaging in lively discussions about literature nad my favorite reads. I cherish the connections I've built with my clients and constantly seek to expand my circle, welcoming anyone who seeks guidance in nurturing their natural beauty.
Join me on this journey of self-love and empowerment. Discover the beauty of your curls and experience the warmth and expertise that define my salon. Explore my services in detail by clicking our service menu and take the first step towards embracing your unique beauty.
LeeAnn
Founder
I'm honored to introduce myself. My name is LeeAnn Rousselow. People would characterize me as high energy and outgoing with an enthusiastic passion for life. I started my career in 1984 at an upscale salon called City Looks. I was employed there for 12 years. In 1996 I co-founded Trends Salon. It was one of the best decisions of my life. Yes! I've been in the industry for a long time. Don't let that distract you. I'm just as passionate today as the day I started. I've attended many classes and workshops throughout my career and continue to educate myself on current Trends. I've become a huge fan of Twitter and TikTok. I love making women look and feel beautiful. I've been asked what my specialty is and honestly, I have to say "you". I feel everyone is uniquely beautiful with different needs. I work with all hair types and lengths. My styles differ from classic to trendy. I take into account my client's entire head shape, texture, and density. This has been a key factor in my success as a stylist. I also enjoy creating shiny beautiful colors, highlights, and lowlights. I'm detailed and my clients leave looking and feeling their best. It always makes my heart smile when they tell me about the all compliments they receive. My average client ranges in age from 50-75. I look forward to working with you. Yes! I love my job!
Sandy
Founder
Hi Friends!
Welcome to Trends! I love Jesus, my family, and my clients. I helped to found Trends in 1996 and can't imagine working anywhere else! I love this place. I consider myself blessed to be able to do a job I love for over 35 years and I plan on working for many more! I find great joy in swapping stories, big laughs and recipes with my clients, who I consider my friends.
I specialize in natural-looking colors, especially hiding those pesky grey hairs that tend to sneak up on you. If you are a silver-haired fox , or a lady who is thinking about transitioning to a more naturally grey look. I am the stylist for you. My personal hairstyle is long-oh do I love a messy bun!!!- But I really enjoy doing signature short looks as well. I like to create a style that suits the individual through shape and color. Each individual's hair is different due to texture, density, length and growth patterns, so we need to find what works for you. I would love the opportunity to help find you that natural look.
Staci
Stylist
Hi Everyone!
I have been a stylist in the Cedar Valley for almost 20 years! My approach is honest and bold. It is important to listen and consider your wants, needs and concerns before determining what will work best for you. I encourage my clients to keep an open mind while I help them achieve their goals and best look.
I specialize in women's hair coloring, such as grey coverage, major color shifts and balayage. Haircuts and facial waxing are two other services I offer. Communication is key to a successful visit with me, I want you to love your hair. Be open and honest with what you like and and I will be honest with you in the time and process it will take to get your hair the way you want it. I am available Monday-Thursday 9am to 1pm. I am excepting new clients! To get a hold of me head to our "book now'" page.
-Staci Meyer
specializing in keeping it real 😜
Ismeta
Stylist
SJ
Esthetician
Hey Sunshine!
Welcome to my treatment room! I’m Sadie-Jane, but you can call me SJ. I was born and raised in the Cedar Valley, and now I’m here, raising my own family in this amazing community.
In today’s world of Instagram and social media, we’re often comparing ourselves, but my treatment room is a safe space where everyone can feel comfortable, confident, and authentic. Here, it’s all about you – no judgment, just support for all genders, ethnicities, and sexualities. My goal is for each client to leave feeling refreshed, confident, and beautiful in their own skin.
I earned my esthetics license in early 2023, but my learning didn’t stop there. I’m constantly taking classes to up-level my skills, ensuring that my clients get beautiful, lasting results. I’m all about staying on top of the latest techniques, so you can trust that I’m bringing you the best!
I believe in sharing my knowledge with my clients. From the moment you book a service, I’m here to guide you, explaining the what, when, why, and how of each treatment. Every service is tailored to your needs, and I’ll walk you through the best care practices between visits, so you’re always set for success.
When I’m not at Trends, I’m usually in the kitchen trying out new recipes or enjoying the outdoors with my three fur babies. You might find me at the dog park or relaxing with a good book while they play.
Curious to know more? Take a look at my service menu and see what fits your beauty routine. For a personalized approach, feel free to email me at sadiejanetallen@gmail.com or book a free consultation – I’d love to help you feel your best!
Kayla
Pro Stylist
Well Hello there you spicy little chili!
I’m Kayla, and I’m excited to introduce you to the wonderful team here.
A bit about me—I’m a dedicated family person, living on a small hobby farm just outside Fairbank, Iowa. When I’m not in the salon, you’ll likely find me camping, tending to our animals and garden, or cheering on my kids at their sports events. Warm summer days are especially cherished, and I love spending them boating with family and friends.
As a cosmetologist, I specialize in helping women get ready for big events in their lives, such as wedding or prom styes. I also am talented in rich vibrant hair color as well as keeping my blonde clients hair healthy, light, bright and shiny . You see, my goal is to bring out the beauty in every client.
You feeling welcomed and valued while in my chair. is my number one priority. During our visit, we’ll chat about your hair likes and dislikes, and I’ll share tips and knowledge to help you achieve your hair goals. I encourage you to bring inspiration photos so we can be on the same page, working together to create a look you’ll love.
I can hardly wait to meet and share with you our team and cozy environment here at Trends.
Jalynn Stylist
Hi there! I’m Jalynn, and I’m here to help you achieve your perfect blonde color, while making sure it stays healthy and beautiful. I specialize in creating “lived-in” blondes that look natural and effortless, perfect for those wanting a soft transition or even a return to their natural color.
Blonde hair is my passion, and as a blonde myself, I know how to keep it looking vibrant without the dreaded yellow tones. I’ll also share tips and recommend products that help your hair grow stronger and longer. When you’re in my chair, you can relax, knowing your hair health is my top priority. We’ll chat about your vision, I’ll walk you through the process, and you’re always welcome to bring inspo photos—getting the look you love is all about communication and pictures help!
Outside of the salon, I love to travel, from Nashville to a recent cruise, and I’m all about having a good time with friends or spending a cozy night in with my boyfriend, Kayden. And when I get comfortable, you might catch me giggling—I’m a little shy, but my coworkers say it’s one of their favorite things about me.
If you’re looking for a stylist who’ll listen, keep up with the latest blonding techniques, and make sure you leave with hair that feels as good as it looks, I’d love to meet you! Let’s get you to the blonde you’ve always wanted, without compromising the health of your hair.
Katie
Stylist
Hello Beauties!
I'm Katie, and I'm thrilled to be part of the Trends team! Born and raised in Waterloo, Iowa, I graduated from LaJames International College in 2011 as a cosmetologist and expanded my beauty services by completing esthetics in 2022. Additionally, I hold a Health & Beauty Management degree from Iowa Central Community College.
With over 13 years in the beauty industry, I'm excited to bring my passion and expertise to Trends and help my clients look and feel their best. I specialize in box braids, locs, and natural haircare for ethnic hair, providing tailored services that enhance and celebrate natural beauty. My goal is to use my education, talent, and practical skills to deliver exceptional care and service to all my clients.
When I'm not perfecting my craft as a beauty professional, I enjoy spending quality time with my five beautiful children and listening to music. I also prioritize self-care through meditation and spending time in nature to stay mentally and spiritually well. I strongly believe that when you look good, you feel good, and I'm here to ensure that everyone who sits in my chair leaves feeling fantastic!
Abra
Esthetician
Hello, Beautiful!
I’m Abra, a proud native of Togo, West Africa, and now a Licensed Esthetician at Trends Salon in Waterloo, Iowa. My journey to the U.S. began in 2017, and since then, I’ve been driven by a passion for empowering others to feel radiant and confident in their own skin.
While adapting to life far from my family, I discovered my love for beauty through hair braiding. What started as a way to support myself and my loved ones quickly became a deep passion. Witnessing my clients rediscover their confidence and happiness through my work inspired me to pursue a broader career in esthetics.
I graduated in August, and now I’m thrilled to offer a range of esthetic services designed to enhance your natural beauty and leave you glowing. Whether you’re here for a transformative facial, expert brow shaping, or the perfect lash look, my goal is to provide not just services but an experience that leaves you smiling.
Here are some of the services I offer:
-
Braiding
-
Makeup Application
-
Waxing & Sugaring
-
Brow Transformations (tint, wax, mapping, lamination)
-
Facials
-
Lash Enhancements
At Trends Salon, I’m dedicated to making every client feel special and cared for. Come in and experience the hands that create beauty and the heart that truly cares. Together, let’s make every day an opportunity to shine!
Love,
Abra